Cori Broadus
Cover Photo by Lee Gumbs
Family Photo By Tom Cisneros
Products: Courtesy CHOC
Cori and Baby: Instagram/princessbroadus
Cori Broadus Talks Confidence,
Motherhood, Best Dogg' Pound Advice,
and Her Beauty Brand, CHOC
By Rachel Sokol
She may be the daughter of legendary rapper and entrepreneur Snoop Dogg and his wife, Shante. Beyond her famous lineage, Cori Broadus is carving out her legacy as a savvy businesswoman, philanthropist, and passionate advocate for mental and physical health.
The California native is an "open book," which makes her relatable to women of all ages. Fans are drawn to her natural charm and honesty. Throughout her life, she has faced challenges, from battling lupus to struggling with self-doubt. Now, as she welcomes her first child, she is embracing a new chapter—one focused on confidence, authenticity, and creating a safe space for women to feel beautiful in their own skin.
Preferred Health Magazine (PHM) asked the Dogg Pound progeny about her personal journey and new beauty brand, CHOC.
PHM: I know you’re from Diamond Bar, California. Tell me about your childhood.
Cori Broadus: Like most teens, after high school, I found myself at a crossroads. I didn’t want to go to college, and I appreciate my parents for not forcing it. Between that uncertainty and my battle with lupus, I fell into a dark place. I tried to end my life in 2021, but something inside me said, “OK, you’ve got to get out of this and figure something out.” That led to launching CHOC, inspired by my dad’s nickname for me. Now, I can share my story with the world.
During a period of soul-searching, I explored hobbies, and lip gloss making stood out. I’m not really a makeup girl, but I love a cute gloss and brushed brows. My partner, Wayne Duece, and I dove into learning cosmetics. We were our own chemists, marketing team, and social media managers, even using a Cricut machine for packaging.
Cori was diagnosed with lupus at age six and first detailed her struggles with depression and physical health on the 2024
E! docuseries Snoop's Fatherhood: Cori & Wayne's Story
PHM: It’s more than just vegan makeup. What is your vision behind the brand?
CB: It’s definitely more than just selling lip gloss, liners, and scrubs—we wanted to create a space where women feel they belong. What started as a DIY project evolved into a mission-driven brand. I never felt like I fit in, but seeing little girls admire my confidence made me realize my impact. Our slogan is: “Enhance your natural beauty, highlight your natural beauty.”
PHM: A compact mirror is also in the works. Maybe a CHOC face wash someday?
CB: I want to see how it goes with the glosses first. Funny you asked about face wash—I actually want to go to esthetician school someday. Lupus affects my skin, and I love making people feel good with facials. Maybe down the line there will be a face wash, but I want to learn more first. Whatever we do with CHOC, it has to be the best of the best.
PHM: Becoming a Mother: Do you have any fears or expectations?
CB: Doctors told me I couldn’t get pregnant, so I feel like I’m beating the odds! I’m expecting a baby girl. There are challenges, but my symptoms are under control, and I’m thankful. At first, I hoped for a boy, fearing the pressures of raising a daughter. It’s hard being a girl in today’s world. But now, I see it as my responsibility to ground her in confidence—to make sure she knows she’s beautiful just as she is.
In a February 28th Instagram post the new mother wrote, "The princess arrived at 6 months. I’ve cried and cried, I’ve compared and compared, blaming myself because I wasn’t able to give her all that she needed. But no matter what God always shows me that He got me! Baby girl came at 25 weeks today and she’s the best!! Thank You God for getting me this far 🙏 #nicubaby #25weeks
"The princess arrived at 6 months. I’ve cried and cried, I’ve compared and compared, blaming myself because I wasn’t able to give her all that she needed. But no matter what God always shows me that He got me!"
PHM: Tell us about your experience with Lupus.
CB: "Since a little girl I've always been depressed, I’ve always been 'why me?' " she said in the Dec. 5 episode. "Just being young and sick with lupus, it was hard. Going to the doctor's all the time, taking blood pressure medications. So once COVID hit, I was just in a dark, deep space."
Lupus is an autoimmune disorder where your organs attack each other. It can cause kidney failure and lead to dialysis. I feel like it’s not fully studied. Researchers still don’t know a lot. Even I learn something new about it every day. But God has always been on my side, and I hope to show the world that despite being sick, I can still live my dreams. Hopefully, I can inspire others to do the same.
PHM: What’s your definition of confidence?
CB: Every day is a struggle, so I try to take it one day at a time. Tomorrow isn’t promised, and yesterday is gone. I remind myself to be present and content with where I’m at.
PHM: Best advice from your parents?
CB: One thing I love about my parents is they don’t give me and my siblings constant advice. They believe everyone’s path is different. My dad always says, “Trust yourself. Do what you love. You’ll make mistakes, but that’s the best teacher. Just make sure whatever you do, you put your all into it.” I have an incredible support system, but my life is my own journey.
PHM: Your thoughts on social media?
CB: Social media sets impossible standards. It makes you feel like you need to be “perfect,” but real beauty comes from being yourself. Sometimes all you need is to brush your eyebrows, put on some CHOC lip gloss, and go. Even in fashion—I love sweats and hoodies. Confidence isn’t about fitting in; it’s about owning who you are. It’s okay to work on yourself, but ultimately, it’s about believing in yourself and loving who you are.
PHM: Let’s talk about the charity aspect of CHOC.
CB: Wayne and I also launched the CHOC Foundation. We helped raise three of my aunt’s kids when she went to jail and their father passed away. That opened my eyes to how many single mothers struggle—not for lack of love, but resources.
The CHOC Foundation provides support for single moms, helping with healthcare, childcare, and essential needs. We want to help moms and kids thrive.
PHM: What’s next for you and Wayne besides the baby?
CB: CHOC is growing, with plans to expand into retail stores.
For now, we’re online at chocfactory.com and on Amazon,
but big things are coming! Learn more at CHOCfactory.com.
The CHOC Foundation believes self-love should never be a luxury.
We stand with women embracing their inner beauty and creating brighter futures for themselves and their families. Through every purchase, you help break down barriers and build a world where every woman feels seen, valued, and worthy. To order please visit www.Chocfactory.com
Editor’s Note: Since this interview was conducted, Cori gave birth to a beautiful baby girl 3 months ahead of Schedule. Both mother and child are doing well. Baby is in the NICU. Learn more on Instagram: @princessbroadus.
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